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A Taste of Feni

Much like there’s very little sense in reading versions of Indian history written by European historians, it’s imperative Indians talk about their own heritage drinks. If Mexico has Mezcal, and Japan has Sake, India has Feni, the undisputed unofficial ambassador of the land and its people. Despite Feni having gone global, yet is still coaxing Indians, young and old, to drink and own it. Dawning the ‘Heritage Spirit’ tag like an albatross around its neck, it’s accessible to the world but not to Indians outside of Goa because of our convoluted laws. Things are changing though, and with that the image and acceptability of this fiery country liquor is steadily gaining favour.

On the onset I must confess, after being a trade professional for over a decade, I knew as little about Feni as you do today. At all my visits I looked for its two avatars – coconut and cashew – and brought them back sealed packed. Much like the King’s beer effect, which only tastes good at Goan shacks but not otherwise, Feni made for an unpopular choice at home soirees in Delhi. The resort, hence, was to make a punch with the locally produced coconut flavoured Cabo, pineapple juice, fruit slices, topped up with a limey soda, serve extra chilled. Feni made me feel like an outsider, an outcast, and the feeling was mutual. It was only this year when I returned to Goa and visited this charming Distillery in South Goa- Fazenda Cazulo, that I befriended the drink. All it needed was to be looked at from a different window, and Hansel Vaz, founder of Cazulo Premium Feni, provided just that. It also came at a time when Goa is deemed the epicentre for craft spirits production. And if at all there should be a quintessential first stop, it should be for Feni!

Coconut, Cashew and more

Though coconut and cashew are the most known expressions, astoundingly I found that a Feni could come in about 26 expressions, pure distillations, botanical expressions and even liqueurs- clearly carving out a niche for itself,  not just as a drink, but a drink category by itself! While cashew Feni boasts a GI Tag, the cashew fruit itself was only introduced to India by the Portuguese in the 16th CE. What’s cool about this fruit from the Amazon rainforest, is that thrives on the red infertile hard rocky hills of Goa, and  when Hansel says ‘Drink Feni and Save Goa’ he has a point! To distill more Feni Goa will need to plant millions of more cashew trees  which in turn could save Goa’s pristine hills and keep Goa green forever for the future! Its interesting that the first mention of the distillation in Goa  was in 1545, by a Dutch spy who described the process of Coconut Feni. Going back nearly 500 years now, no Indian drink has helped shape a civilization as much as Feni has.

The 3 variants of Cazulo Premium Feni

Feni – Matrimony

Feni culture stands unique in many ways. Firstly, it’s amongst the only six drinks in the world that are still fermented through a process called ‘underground natural fermentation’ in huge claypots called ‘Matheichi bhann’. The skill and craftmanship for making these claypots was so specialized that it even decided who and how the Potter married back then. Hansel shares that potters needed to be tall and slim, tall- for longer arms to make bigger and deeper pots- for batch consistency, and slim so that when they bend their paunch would’t leave a flat spot! To ensure the distilleries stayed loyal to the potter and his similar sized vessels, tall slim potters would look for equally shaped mates!! The shape of a pot decided your life partner, so much for a drink, eh!

Man over Machine

Secondly, while everyone gained from the Industrial revolution, Feni seem to have skipped it entirey. We barely heard any technical jargons on our visit, let alone spotting a scientific tool or equipment. Feni production relies on the best human gifts, their senses, intuition, and wisdom of age- all fine tuned over generations. At every stage from cashew juice to Feni, the distiller only looks and listens to gauge how far in the process are they. A quick fermentation of the cashew juice to 8% Cashew wine, followed by a rapid first distillation up 30%, and ended with a slow, low heat distillation upto 37-45% thrid distillate- without any discernable cuts for head, heart, tails of the cashew spirit. Feni is unique because, where most spirits are distilled to a higher strength and then brought down with distilled water, Feni is the only spirit that is distilled directly to ‘drinking strength’. Without a refractometer and hydrometer, how does one know at what strength? The answer lies in the etymology of the spirit’s name. Interestingly, “Feni” is derived from the Konkani word for bubbles- ‘fenn’. The distiller pours the spirit in a small glass and watches the size and shape of the bubbles which is indicative of its strength. Nope they don’t event taste it, so much so at Cazulo the distiller has a vow of refraining from drinking on the job. Interestingly this ‘bubble test’ is practiced in Mexico by Mezcal distillers as well!

The ‘Still’ at Fazenda Cazulo

The laws around Feni

Even the way to govern the production of Feni is unique. Feni laws date back to around 1735, which are curiously still followed even today. One unique law is the Annual auction; Goa’s cashew orchards divided into ‘Zones’ are each auctioned twice, one for collecting fruits and then again for distillation. In Goa uniquely cashews can’t be plucked, to ensure perfect ripeness in fruit and flavour and thus can only be picked from the floor. While the first Auction allows the winning bidder only to use the cashew nuts, the second auction ensures the right to distill- only if he can buy the fruits from the first distiller! This practice lead to the entire community coming together and cooperating for a very sustainable economy, and self employing while value adding in creating the Feni economy- from the cashew fruit which ordinarily is considered an agricultural waste product. How wonderful!

Goa’s Feni laws are unique in its way of collecting ‘Duty’ for Feni production. Here, Excise Duty is paid on the number of Cashew or Coconut trees on the farm, and not on the volume of Feni they produce. Sounds confusing, but when I enquired Hansel about the rather unusual practice he said, “some smart bureaucrat figured that it is easier to hide or fudge production figures, than it is to hide a tree!”

Logical, I say! The first distillate of cashew fruit is called ‘Urraca’. It’s a tasty heady drink generally drunk with salt, lime, and a slit green chilli, topped with Limca. Interestingly the summer favorite and much loved Urraca is also deliberately not defined in Goa Excise laws, curiously because it thus cannot be branded or retailed, and only sold unlabelled. That came to me as a surprise, and yet again I turned to Hansel seeking a logical explanation. He smiled and said, “if it is defined you can sell it, and if you sold it, what will you have left to distill a Feni?”. The first distillate called Urraca is re-distilled into a Cashew Feni.  Now I know he smiled at my foolishness, not my innocence.

Urraca – As it is generally served

At Fazenda Cazulo- a centuries old feni distillery, guests are invited to understand the Feni-making process before sampling them. Much like any other spirit, Feni distillation puts a ton of sense in decoding the drink. Hansel is an amazing storytelling and translates traditional knowledge to modern audiences with ease. While cashew is produced only over three months and so limited in production; one may think because coconut Feni is produced all year round it would be affordable. The reality is far from it. Coconut Feni isn’t made from coconut water but from its flower’s bud nectar and only skilled toddy tappers collect it. This craft of Toddy tapping unfortunately is dwindling. Unless modernization can solve the problem of unavailability of coconut toddy, coconut feni will remain a pricier proposition, however, only in comparison.

The ‘Floating Feni’ Experience

Fazenda Cazulo’s signature Feni tasting expereince is the ‘Floating Feni’, where Feni’s are served and paired with a platter of colourful and interesting fruits, sweets, savouries items. Now being a sommelier I understand food and wine pairing and sort of knew what to expect. But bringing that view from the same window to this table was simply foolish. Feni doesn’t follow the European food pairings that say wines do. For that matter, the universal favourites like nuts, cheese, or citruses just do not agree with Cashew Feni on the palate. Who would’ve thought! Hansel again had our attention. They instead work with green chillies, bell pepper, green apple, guava, local delicacies like bimli, perad, tilia doce (sesame sweet),  doce de grao (channa sweet), chorice pao, olives and more. Every time I thought I got a grip of the drink, it toppled me over. I needed an understanding of the drink the way I understand it  best – in cocktails.

The ‘Floating Feni’ experience

From ‘Bhann’ to the ‘Shaker Tin’

India’s best and Asia’s #4 bar is barely a few minutes drive from Cazulo’s distillery. Pankaj Balachandran and Arijit Bose, along Hansel’s younger brother Donovan Vaz, and Cazulo’s brand ambassador Karl Fernandes run Bar Tesouro. One easily notices that the first page of their menu is entirely dedicated to Feni cocktails- a bold step for any bar. Even a unique Feni called Dukshiri features on the menu, made from the roots of a rare plant- Indian Sarsaparilla . Now on tasting Feni the first time one may not agree with it, however Karl puts it in a simple way. He says “while eating a green chillies whole and by itself may not enjoyable, mixed in a curry and it adds personality and lifts it up. Similarly, you have to learn to use feni and a classic like a Negroni or a Margarita makes it more acceptable and enjoyable”. I was glad I received this gyaan on Day 1 of my week-long stay in Goa and all I did thereafter was to drink just that. So much so I craved from them once back in Delhi. I found a way to exploit all those bottles I had been stacking over the years.

What next?

As the demand and understanding of Feni grows, producers are also pushing for new paths. First on charts is making it available for sales outside of Goa. For that they need more supplies, that’re already available. Feni is already priced five times more in Canada than in India! Maharashtra government recently allowed using their cashew fruits for a Feni-styed spirit production, which may seem progressive, however doesn’t serve the Goan Feni distillers’ purpose. The vocal for local wave also couldn’t serve much for Feni given its limitation to the state because of its G.I. However, in this era when India is going through a cocktail revolution, Feni has gained much limelight. Places like Bar Tesouro, Joseph Bar, For The Record, Mahe, Jamming Goat, Bomras, all boast of Feni drinks which are reaching desperate travellers and they’re increasingly bringing the drink back home and flashing them under the craze of ‘homegrown’ spirits alongside crafty gins, rums, and whiskies from the state. The battle for Feni to become as cherished as say Indian gins is more political than anything else. Changing excise policies could be as daunting as changing the Constitution of India, which may need timely referendums, but there’s inherent reluctance towards them. A bit of hesitation also comes from the people of the land questioning if overproduction will lead to fiddling with their heritage. However a drink that has held its destiny in its own hands for 500 years barely has anything to worry about.

First published in Sommelier India Wine Magazine in November, 2022

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14  Indian Wines That Get Better with Age

There are some great cellar-worthy local wines in the market. Know which ones to buy, and how long you should pack them away

The rules of the wine world don’t apply to India. We’re off the grape belt, don’t have the most congenial climate for winemaking, not all classic varietals work here, and the industry is too young to be defined by wine styles and appellations. Against all these odds, Indian wines have flourished, built a fast-growing local market, earned international acclaim, and awards by the dozens. These are all a testament to them being on the right path. And I’d go an extra mile to say we’re at the cusp of the golden era of Indian wines. The best of the local wineries, who persevered through the tough early days, now boast of the prowess of at least a decade and a half of harvests under their belts. Not a surprise, then that we’re churning out many high-quality wines that deserve a special occasion to be uncorked. 

What is a cellar-worthy wine? 96% of all wines made around the globe are meant to be drunk within six months of their production, called ‘quaffable’ wines. Winemakers prepare their nectars and release them within six months with the understanding that it will be drunk before the year is out. This rest of the 4% of world’s wines go into the cellar to be aged and enjoyed after time unleashes its magic in them. It takes a few birthdays for these wines to mature and are best drunk after a half a decade or more.

The grapes that go into their making are cultivated with much scientific care, discerningly picked, and turned into wine using special treatment. The wine is aged in a controlled environment,  dressed up in the best of bottles and packaging, and of course sold at a huge premium to the quaffable variety. They’re often called reserve wines. In the new world (in wine terminology old world refers to European countries) like New Zealand, Australia, Chile, and India, that word holds very little value because of a lack of wine specific regulation. In European countries there is a long checklist of conditions before wines can be given the title.

Cellar-worthy wines are the ones to be stored in your wine fridge or at the back of your wardrobe and forgotten for a few years or sometimes even a decade. How do you decide that? Well, either the winery will tell you, or you’ll have to take a bet. Even better, ask your sommelier friend, that’s me! Most times the wineries age these wines themselves and release them at their peak. But on many occasions the wines  are released early and the buyer has to do the ageing. While the former has a guarantee of being well-kept, it comes at a high cost, a rarity value, and limited supply. In the case of the latter however, the wine is much cheaper since you don’t pay for storage and care. You can buy a full case and stack it in your personal cellar, and take a chance on its maturity by uncorking one every other year.

Over the years I have found Indian reserve wines an excellent value for money proposition. It is a worthy entrant in your cellar, and if you’re new to this game, they should be your new best pals.

Here’s a cheat sheet of Indian reserve wines that are worth buying now.

Grover Zampa Vineyards Chene Grand Reserve Tempranillo

The first still-produced reserve red wine in the country with the La Reserve label, Grover Zampa’s   Chene is a blend of the Spanish varietal Tempranillo and Shiraz. Chene, meaning oak, indicates the dominant tone it picks during prolonged barrel ageing in premium French barriques (225 litre barrels). Tempranillo dominates the flavour while Shiraz fills it with tannins, provides the structure, the dark shade and the spicy flavour, making it an intriguing drop for a developed palate. Half a decade of ageing after its release is mandated.

Rs 2000 in Karnataka, Rs 2200 in Maharashtra

Grover Zampa Vineyards Chene Grand Reserve Chardonnay

A fairer sibling of Grover Zampa’s successful red, this wine is  barrel-fermented before being aged. The flavour is a delicate balance between white and yellow tropical stoned fruits, nuts, spice, gripping oak, and refreshing citrus acidity that washes the palate as it leaves and prepares for the next sip. This wine can be uncorked, if needed, from an early age and  relished with fish and mild Indian preparations. But ideally should be left in the cellar for upto 5-7 years.

Rs 2000 in Karnataka, Rs 2200 in Maharashtra, Rs 2220 in Delhi

York Vineyards Arros

Handcrafted by the talented Aussie-trained winemaker Kailash Gurnani, its early renditions that I tasted felt like ‘Bordeaux Cabernet meets Aussie Shiraz’. Over the years, the blends have changed but the quality has remained top class. The yet-to-be-released 2020 Arros is a pure Shiraz, and probably the best so far. Pick a few bottles, uncork some and relish with a good meaty dish, and let the rest sit for a worthy occasion. I recently uncorked the 2012, which was excellent with the potential to get better if aged a few more years.

Rs 1400 in Maharashtra

Sula Vineyards Rasa Cabernet Sauvignon

Rasa made big waves recently with a minimalist new label, a departure from the earlier big and bright smiling sun. The 2019 Cabernet Sauvignon is a discerning drop which if aged for 5-6 years can turn into a gastronomic delight. It has the tannins and the acidity to match the astute structure, and will surprise you with its primary flavours even after a decade.

Rs 1850 in Maharashtra, Rs 2450 in Delhi

Sula Vineyards Rasa Zinfandel

An underdog amongst prime contenders for the finest red in the country, Rasa Zinfandel  surprises you every time you uncork it. It has ripe and gritty tannins, refreshing acidity, and brilliant notes of dark and red fruits making it a great pairing partner for a varied fare. Given those strong  tannins, it is best cellared and forgotten about for at least 5 to 7 years. Goes well with a good steak, a meaty stew, or a rustic Indian mutton.

Rs1510 in Maharashtra, Rs 1440 in Delhi

Fratelli Vineyards Sette

Since its entry in the  late 2000s, Sette has been synonymous with cellar-worthy reds. I’ve travelled with the wine to present it at several international tastings only for the crew to be left astonished that it was a ‘desi’ and not an Italian Super Tuscan. With the blends changing every year, as destined by nature, Sette’s library of vintages also make it a collectible. Depending on the vintage the wine can easily stand the test of time over a decade, I’m still holding on to my 2009!

Rs 2000 in Karnataka & Maharashtra

KRSMA Estate Cabernet Sauvignon

The only winery in the Hampi Hills, KRSMA enjoys a cult following and a ‘pick at sight’ sort of respect. Cabernet Sauvignon was the first red wine release from the boutique house and has remained their top gem. The 2012 was a fantastic vintage but it’s the 2016 that shows the perseverance of the family when it changed its personality from a restrained Bordeaux style to a lavish, fruit-forward, structured Californian style. No matter what the vintage, currently 2017 is on offer, cellar and relish it not before its 10th birthday. It’s a wine whose uncorking is an occasion in itself!

Rs 2000 in Bengaluru, Rs 2660 in Hyderabad, Rs 1900 in Goa

Reveilo Wines Reserve Chardonnay

Never was Chardonnay barrel-fermented in India until Reveilo showed the way, back in 2006. Many big names weren’t even born then! It could easily be touted as the first (proper) ‘reserve’ white wine in the country, and for me it represents the epitome of quality winemaking. There’s fruit, there’s crunch, a pleasant citrus acidity, an oaky lift, a touch of tannins, and a pleasing buttery finish. It is a culmination that any discerning palate would relish. A must have in every cellar! Age it for at least two years though.

Rs 1395 in Maharashtra

Reveilo Wines Reserve Cabernet Sauvignon

The darker sibling of the same label, Reveilo’s Cabernet Sauvignon is  a collector’s delight. Unlike the white it is not barrel fermented, but it sits in the barrel for a year before being bottled, further aged, and released on the shelves. Worth ageing for at least five years, or maybe longer. Once it wakes from slumber it dances on the palate, captures your attention with every sip, and takes centerstage at the discussion table. A well seasoned lamb rack with mint sauce or a Rogan Josh and rice with this beauty is a match made in heaven.

Rs 1495 in Maharashtra

Vallonne Vineyards Anokhee Cabernet Sauvignon

Anokhee is the top label from the family-owned boutique Vallonne Vineyards, and thus demands top price too. It sells out faster than any other label and is rarely ever available on the shelves. A special journey to the winery just to score a few bottles is completely worth it. The Anokhee Cabernet Sauvignon enjoys the reputation of being the only Indian wine listed at Waitrose, London. It’s rare that you’ll find it on the shelves, but if you do, I’d suggest buying  a case and ceiling it in your cellar for at least a decade. It is easily among the most ageing-worthy red in the country right now, lay it down for easily a decade.

Rs 2700 in Maharashtra

Vallonne Vineyards Anokhee Syrah

While their Cabernet Sauvignon is highly celebrated, I’d bet on their Syrah’s future, especially the 2020 vintage. It’s a pick from various vineyards, and blended to create the harmony their previous vintages haven’t enjoyed. Syrah is the softer version of the in-your-face gritty, punching, boastful Shiraz. It is not  oak-heavy, but fruity, floral, juicy, and astute. I scored a few bottles signed by their shy winemaker on my last visit to Nashik. It will sit in my cellar for at least seven years before I uncork and relish its unique personality.

Rs 2700 in Maharashtra

Fratelli Vineyards JCB 47 Brut Sparkling

A Fratelli collab with  French vintner  Jean Claude Boisset, whose company runs 28 wineries in California, Canada and France, this single vineyard bubbly is an ode to the year of  India’s independence. A pure Chardonnay, the base wine is barrel-fermented before being bottle fermented, released not before its second birthday. Sparkling wines  get better and more  complex with age, gaining minerality and nuttiness  that go well  with mushrooms, truffles, fatty fish, and seafood. It is aged at least for a year before being bottled, I would recommend a further 4 to 6 years in your cellar for peak maturity.

 Rs 3500 in Karnataka & Maharashtra

Reveilo Late Harvest Chenin Blanc & Vallonne Vin de Passerillage

Sweet wines  haven’t yet received the regard and praise they deserve, in India. Reveilo’s Late Harvest Chenin Blanc and Vallonne’s Vin de Passerillage are among those that come up tops at  blind tastings across the country. While Reveilo’s LHCB is honeyed, tart, furry, and tropical notes driven, Vallonne’s VDP is floral, limey, and golden raisin driven. They are  both vivacious in their youth, but definitely worth cellaring from a couple of years to over a decade. Reveilo’s LHCB is easily available, but Vallonne hasn’t produced their  dessert wine since 2017, and we don’t know when they will. So if you spot them, grab them, and hide them at the back of your cellar.

Reveilo LHCB – Rs 895 (375ml), Vallonne VDP – Rs 1500 (375ml), both in Maharashtra

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New Visual Identity Reflects Confidence

How do you know Indian wines are marching ahead with confidence and pride? Its when the biggest producer makes an identity revamp, and departs from their mascot, that too for their top liquids. Its not only a courageous statement of individuality, but also Indias proclamation of its induction in the serious winemaking society. The big bright sun smiling across Sulas label has been synonymous with many Indians first encounter with wines. Their classic range has been the benchmark for relishable & reliable wines in the nation. Their top brass, however, is now nonchalantly moving away from this nostalgic grip. First The Source, and now with the new vintage release of RASA, Sula is humbly retiring from the guidance of that sun. Their new visuals are effortlessly modern-contemporary, sleek, and minimalistic, displaying the elegance and class the bottle encapsulates.

Disseminating Wine Education

From their beginnings in 1998, the giant Sun has brought promise of quality, consistency, and vivaciousness. Now, neither the Sun, nor the family’s name is to be seen on the top labels anymore! Rasa is Sula’s celebration of craftsmanship and its best vineyard sites. It now carries a neat white label displaying only the essentials – name, vintage, varietal, and Nashik, India. And it is not just the efforts being put in reconstructing the label, but also what they hold. There has been a massive technical study and altered barrel regimen that has gone into crafting the blends. And to exhibit that, Sula hosted the first of what will be an annual affair now; its maiden Monsoon Tasting with a select few sommeliers. In a two-day rendezvous between their winemakers and the invited professionals, Sula hosted several masterclasses to make professionals experience the subtle nuances that make the final blend. The exercise did put the professionals in the winemaker’s shoes; getting engaged in tasting raw liquids from tanks, different barrels and oak styles, and more. In a first for most, the winemaking brigade gave the guests the work of blending their own cuvee, which was as educational as it was fun.

Reflecting Confidence on the Product

Now if someone asks, is it a gamble for Sula? Have they made the label too simple? Ibelieve otherwise. India is picking up accolades across the globe at reputed international competition purely for its quality. Till that remains unchanged, all doubts are unwanted. Reading Sulaname on the bottle is definitely assuring, but even more is their self-confidence in their liquids that stands out, sans the branding support. 

Fratelli has rebranded and so has the international powerhouse of Chandon. Changing their visual identity is always challenging and a risky task. But with a global agreement in Indiaproduce, it seems more assured. At the same time, a commanding message to the denizens, to look beyond the label.

First published in Spiritz.in,2022

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7 Craft Gins For The Discerning Indian

Our list of homegrown gins that signal the start of…

The gin craze in the country is widely believed to have started in 2017 with the launch of  Greater Than by Nao Spirits, India’s first legit craft gin. It sparked a wave of launches of locally made gins, with more than a dozen of them now jostling for space on the shelves in the local alcohol store.

As it invariably happens, tastes evolve, and gin enthusiasts are currently looking for something different and refined. Indian gin distillers are responding with innovative manufacturing processes, better botanicals and never-seen-before ingredients, sourced indigenously and from abroad.

Many of them have launched (or are ready to launch) the second(and in some cases second and third) variations of their flagship brands. Here’s our list of gins for the discerning Indian drinker:

No Sleep Gin

Juniper Bomb was their first limited release gin which left bartenders and gin enthusiasts equally excited. And now that the consumer has become more discerning, Nao Spirits has a new gin that will help you even beat sleep. Ah, stay awake so you can drink more, brilliant idea, I say! The country’s first coffee-infused gin, No Sleep brings together India’s two fastest-growing beverages – gin and coffee – to create an exciting mix. It is devoid of any added colour, flavour, sugars, or extracts.

The gin distillates are infused with Sleepy Owl’s cold brew resulting in a bold coffee aroma complemented by the crispness of GT. Drink it as GinTo with a slice of orange, a Negroni (with Disaronno), or even an espresso martini; the choices are endless. I like to sip it just neat.

Rs 1000 in Goa, Rs 1850 in Mumbai

Pumori Ascent Barrel Aged Gin

The good people behind Pumori gin, Woodburns whisky, & Segredo Aldeia rums at Fullarton Distilleries are soon launching the country’s first barrel-aged gin. It’ll boast of 12 carefully selected botanicals distilled in small 200-litres tanks that allow the distiller to keep a close watch on the process.

It is then aged for about a year in American oak whisky barrels before being bottled. The gin’s personality gleams with the character of the local Himalayan juniper—  rustic, woody, with a feel of an early morning forest walk in the mountains.

Price:  TBC, release expected around February

Gin Jiji Darjeeling Dry

Gin Jiji Darjeeling Dry

Boasting a GI tag for its heritage, Darjeeling tea is arguably the best tea globally. Add to that the essence of Himalayan juniper that’s unlike any other in the world, one that can only be foraged and not be cultivated. Gin Jiji is the result. But it is much more than that. It marries Himalayan and Macedonian junipers with a mélange of other Indian botanicals.

You can taste the tannins and mouthfeel of tea, punctuated with the aroma of the botanicals. The subtle spirit is an open canvas when it comes to how it should be consumed — with tonic, garnishes, or any other way you think is right.

Not available in India yet. Keep an eye on the shelves for a surprise.

Perry Road Peru

Teaming up with the culinary greats of Bombay Canteen, Stranger & Sons created India’s first distilled cocktail with pink guavas, aka Peru, as the star. It was launched at the end of 2020 as a  limited edition release. It was a runaway success and now returns for a more extensive nationwide release.

The delicious flavours of fresh perus meet the usual gin botanicals served with a generous dose of chilli-salt mix. Drink it by itself in a coupe/cocktail glass,  over ice, or in a highball with a splash of tonic. Grab a bottle or two when you see it. Even this new edition is a limited release.

Rs 2999 in Mumbai

Spice Trade & Trading Tides

These two gins represent the first global collaboration for an Indian gin, a celebration of growing trading links between India and Australia. Spice Trade is the lovechild of Stranger & Sons and the makers of the Aussie Four Pillars gin, part of the latter’s Distillers Series collaboration.

Stranger & Sons provided a select few local botanicals, including Teppal (Goan take on Szechuan pepper), black cardamom, and chillies, to which the Aussies added macadamia, cashews nuts, and lemon myrtle, amongst others, to craft a unique international spirit. To honour the Indian Ocean connecting the two countries, we suggest it be served with a garnish of lime and a pinch of salt.

For Trading Tides, the Aussies sent their basket of botanicals, including lemon myrtle, anise myrtle, and river mint. The Indians added desi mangosteen, kokum, and tamarind, etc. The result is an uber-cool Indian international gin that’s an easy sipper and an effortless charmer. A limited supply of both is expected to hit the shelves soon.

Approx Rs 3500 in Mumbai

Samsara The City of Pink Gin

The aromatic Samsara was already a crowd-pleaser, and now a new buddy makes things even more exciting. By introducing India’s first pink gin, Samsara has opened a category that is only bound to grow. Keeping Samsara’s original gin as the base, Aditya Aggarwal and his Goa-based team at Spaceman Spirit Lab have added nuances of rose petals, strawberries, hibiscus, etc., to create an exquisite new gin.

I’d drink it neat and chilled for its aromatic appeal alone. If not straight up, try it with a splash of prosecco or lemonade, which awakens the essences and delivers a perfumed glassful. At 37% abv, it is advisable to have just a single-serve, as long as you can resist the lure of a great gin.

Rs 1800 in Goa 

(Image Sources: Maria Avdeeva (Unsplash), Spaceman Spirits Lab, NAO Spirits, Fullarton Distilleries, High Road Spirits, Stranger & Sons, Four Pillars)

 

First published in MansWorldIndia, February 2022

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Old Habits Must Give Way To New

The creature of habit has been coerced to crawl out of its den, shuffle, and redefine its praxis. Frequent lockdowns coupled with seating and timing restrictions at sporadically opened restaurants have pinched the imbibers of fine wines. It has moved them to find new environs and ways of buying their favourite labels. Has it initiated a new trend, is it to stay, and does it change the modus operandi for hospitality outlets, enquires sommelier Gagan Sharma.

BUYING LOCALLY

Packed inside, home drinking has gained unprecedented favourability. Stats suggest nearly 30% of people are going to cut back on going out, whether for drinking or other leisure activities. This pessimistic response to the pandemic, however, has favoured the fine wine markets with imposing effects. The affluent, distant from their periodic wine travels, foreign shopping holidays, and luxurious purchases, are noted to be sourcing their tipples locally now. Chintamani Kaigaonkar, the President of the International Wine & Food Society’s Mumbai chapter, has been a renowned hedonist and a collector. “Earlier, we travelled and collected premium wines and brought them back. With the onset of the pandemic, our cellars soon ran dry. We were forced to look at what’s available around us, albeit not being habitual to buying locally. Be it their rather basic collection, concerns with poor retail storage, or uninspiring experience at the stores, this option remained non-existent”, he says. This complete curb on duty-free purchases and inaccessibility to hotels served retailers an unrivalled opportunity which they clutched with both hands and desirably upped their game. The outcome? Better spreads and experiences advocating the potential of retail purchasing. And now, even with the reopening of the previously preferred alternatives, this approach continues to find amity.

“For fine wine drinkers, the idea of MRP was a new learning. Their choicest wines being available at such affordable prices was a revelation. So, the shift and its hearty acceptance came effortlessly”, says Vishal Kadakia, purveyor of fine wines in Mumbai at WinePark. 

While OIV reports a 3% fall in global wine drinking in 2020, there’s been a noticeable move towards wines by the spirits-favouring and beer-guzzling junta. And not just the shift, there’s been premiumisation as well. While Vishal still regards the INR2000-3000 bracket as the sweet spot, Amber Deshmukh who heads wine sales at Mumbai’s affluent Hops & Corks says the INR8000-15000 bracket has seen the maximum growth. “People didn’t know these wines were also available in retail, and now that they do, it’ll be a continuous practice”, he adds. “There’s direct connection with a learned professional, a conversation, honest advocacy of what best suits their liking, and a learning in the process, all of which adds to the experience and enforces confident decision making”, Amber adds. And this personalised experience is the inevitable precursor to inducting someone into the fine wine milieu.

A line-up of top Indian wines. Retail sales of premium wines in India are growing exponentially

JUST A CLICK AWAY

Another blessing in disguise was the allowance of online ordering and home delivery of alcohol in certain parts of the country. Online sales of wines, according to the Nielsen data, increased by around 234% in 2020 in the US, reaching a high of 500% in the peak of April 2020. 

WinePark introduced their online offering, called WineKart, which also includes Indian wines and labels from other imported suppliers. “It has allowed the luxury to choose with all the research and preferences laid out. There’s information on the vineyards, producer & family history, and an easy comparison”, Vishal shares. “It’s now a habit. It’s easy to buy while on-the-go, without any ridiculous markups. With buying directly from the merchant, there’s an assurance of quality, authenticity, and apt storage. Their portals offer enough information on provenance, vintage reports, authoritative ratings, etc”, says Chintamani. Add to that the convenience of delivering them at your doorsteps, that’s enough mollycoddling.

“New people have adopted drinking wines, and are now looking at finding better offerings. They want to learn better and upgrade. People buy when they drink, and they’ve brought everything. We’ve brought those who went to hotels to drink good wines to buy them from retail. It’ll be tough justifying paying such markups at hotels now”, says Vishal confidently. Premium Champagnes have seen a decline, probably since there wasn’t much to celebrate, but Barolo, Napa Cabernets, Amarone della Valpolicella, Bordeaux reds, and Super Tuscans have soared. The most interesting vogue has been the seven-fold rise in Rose wines. “We had one Rose from South Africa, today our selection has grown to approximately 10. Plus, we have Indian Roses on WineKart too”. Now that’s a bent Roses have been waiting for for ages!

ATMANIRBHAR INDULGENCE

Minus the quintessential international styles, fine wine drinkers have graciously turned to Indian offerings. It has been an astonishing revelation not just for them but for common oenophiles. I’ve openly expressed my adulation for Indian produce and how they’ve championed their offerings in the past decade. The pandemic stripped off the facades and allowed simply looking at liquid in the bottle. And voila! The spotlight now also includes finer offerings from the backyard. Sula’s Rasa and The Source, Fratelli’s MS and Jnoon labels, Grover’s La Reserve, Chene, and VA collection were always the leaders. Add to that the niche producers too. KRSMA’s varietal reserve wines, Vallonne’s Viognier, Rose, and Riesling, Reveilo’s reserve wines, and Merlot, and York’s HBlock Chardonnay & Rose bubbly have found commendations from the guardians of fine palates. Their consistent value for money offering and easy accessibility is unparalleled. “Earlier, we would take what was being served at a soirees. Now, trying them on our own, there’s been learning. Indian whites and sparkling wines specially are of superb quality. Exploring them has been a big, pleasant surprise”, boasts Chintamani. 

Sula’s flagship RASA Cabernet Sauvignon in its new avatar
Grover’s La Réserve Chardonnay and Pinot Noir from Burgundy

Indian producers have collectively said that their focus has now shifted to retail. Leaders like Sula, Fratelli, and Chandon have even resigned their labels to lure the eyes of a seeking oenophile. While diners may still not go to hotels and pay 3X the mark-up on Indian wines, they’re happy to open one frequently after a busy day of working from home.

A CRY FOR CHANGE

Physiologists say it takes 66 days to change a habit. The lockdown has allowed way more than just that. And it now poses a concern for the hospitality industry. With shrunken take-homes and ample restrictions, they’re still awaiting the pre-pandemic normalcy. “While people are stepping out for beers, cocktails, and meals, wine drinking is still reeling off of the effect”, Vishal notes. Home drinking will continue and so will the online purchasing habits. “I don’t even mind paying a 100% markup on premium Indian wines, but now we realise that on premium wines is absurd. Hotels will have to give us a reason to spend as much”, Chintamani says. 

Once international tourists start pouring, there might be an uptick, but for now fine wine sales at hotel & restaurants will remain low. And to lure the local denizens, hotels will have to restructure. Their offerings will have to become more dynamic and lucrative, more importantly the pricing will have to be aggressive and sensible. The 2X-4X markup strategy will not yield optimum results. Chintamani suggests it’s a good time to introduce corkage, a system where hotels allow guests to carry their own wine and charge a minimal service fee. It’s prevalent in most wine-friendly countries, not in India. If the creature’s habits have changed, so will have to be of those catering to them. 

Most oenophiles graduate to finer nectars eventually. All it takes is a bit of handholding, enlightenment, and favourable trials. With this influx of new enthusiasm in the providers and the consumers, it’s already bridged the gaps and will continue only to get better. A new-age approach is soliciting a change from retailers, tasting rooms, and hotels. And it’s the right time to offer that, for once the creature returns to its den, it’ll take multifold the effort to lure it out again. 

 

First published Sommelier India Wine Magazine, 2022

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Cognac Legacy: Time-Tested Glory

Where time is a devouring tyrant, one can effortlessly imagine a 300-year old producer being stuck in a time warp and passé traditions. But that’s not the way the story played out for legendary cognac brand, Martell. Armed with the inheritance of a glorious heritage and an enviable savoir faire, Martell has marched into new chapters and territories with undeterred confidence and written many ‘firsts’ for the spirit. It’s a story spread over nations, that of merchants, royalties, wars, and celebrations, without which cognac is incomplete.

Much-Ado about Marell

Englishman Jean Martell travelled from the self-governing territory of Jersey to France and founded his eponymous company on the banks of the Charente in 1715. The true magic of Cognac was only a few decades young when the determined and ambitious Jean invested his fortunes in its soil. Since the 16th CE, Dutch merchants purchased wines from the region to ship back home. The wines would suffer the woes of transportation, turning into vinegar and thus deemed redundant. The innovative producers of the Cognac region began distilling and reducing them to a concentrated form, avoiding spoilage altogether. The Dutch called it Brandwijn, read burnt wine, hence brandy. A century later, the merchants began double distillation, which meant more space on the ships and, well, more monies. Cognac then was already being transported in oak casks, allowing merchants to discover that the taste of the beverage changed when stored in barrels, resulting in an exceptionally smooth dram of repute.

Though Jean started the house, his journey was short lived. After he passed away in 1753, his widow Rachel Martell, together with her children took the company to new heights. Martell went on to become the most sold brandy in England, crossed the Atlantic and docked in the US, and even impressed the Asian markets of Japan and China. Soon these brandies were brandished with newfound nomenclatures. Very Old Superior (VOS), and the further aged Very Old Superior Pale (VSOP) further upped their merit, declaring the coming of cognacs as richer, more profound, and the emblem of excellence. Jean’s great-grandson, Frederic, in 1831, introduced their family’s VSOP which took Martell’s repute and fortunes to even finer realms. But true glory came from England, where despite sanctions on French imports during the continental block, King George III ordered Martell’s VSOP to be exempt and allowed onto British shores! These special orders cemented it as a refined, superlative produce, fit for the kings, whose reach wasn’t bound by worldly politics.

Future proofed

Cognacs were entering a new era of style with handcrafted bottles, carefully selected closures, family’s crests and emblems, and eye-catching branding. With better control on what finally reaches the glass, Martell was to redefine quality, which even today remains its synonym. In 1848, Martell introduced their signature silver and blue coloured labels, which re-instated Martell’s design philosophy of being distinct, minimalist and contemporary. From here on, there was no looking back as Martell’s popularity soared, adding more prestige to its name. From being served at King George V’s coronation, to being presented to Queen Elizabeth II and Emperor of Japan, more and more royalties attached it to their honour and celebratory moments. Even the elite traveller couldn’t resist, sipping fashionably aboard the voyages on the Queen Mary, Concorde, and the Orient Express! Probably this is what helped cognac earn a reputation for being a certain drink for a certain occasion for a certain crowd, but all this rigid categorisation is now changing. 

In the French flag, the blue ribbon denotes the highest class or standard of quality. Martell introduced their first XO Cognac, Cordon Bleu, which has had an unswerving position and respect among connoisseurs. This legendary Cognac blends spirits aged between 10-25 years, often distinguished by its elegant, complexity, and impeccable balance. From the first whiff its bold notes charm you with its confidence and ethereal finesse, the palate delivers luscious fruity aromas smoothly blended with leather, spice, chocolate, and oak. The Cordon Bleu is testament to why this brand is still a leader in its field, recognised for being accessible and easy to sip. It carved its name in history when it was served at the signing of the World War I armistice. How can you not be at peace while holding a snifter?

Lading from the front

Since the beginning, Martell has been the beacon that’s guided the cognac fraternity. Be it marching into uncharged markets, consistently innovating new labels, or hosting the most luxurious galas at their chateaus and palaces. The arc in the Martell XO bottle signifies the family keeping a firm grip on its past while mindfully modernising for the future. Martell has dared to be different and has chosen to walk its own line with class actors and jazz musicians as its ambassadors. And it’s still leading from the front, with the newly introduced Martell Blue Swift, the first-ever cognac VSOP finished in bourbon casks, Martell has inspired producers to think outside the box and break the shackles of being tied down with an image that’s long due for renovation! Who would have thought, but if it was, we expected it from the house of Martell.

Staying alive

In the new world of craft and fast-moving spirits, cognac is an underdog. It may come with a pricey tag, but the value exceeds the price by far. When you sip a Martell, there’s a value of history, of a family that’s worked for generations to preserve the craftsmanship bestowed by legacy and nurtured by constant innovation; the celebrations of terroir, and the patience of letting nature take its course with every precious drop from the still. Away from the stodgy origins of an image that found resonance with grandfathers reading leather-bound Britannicas, rocking to nostalgic music on old chairs next to a fireplace is wearing thin. Cocktails or a simple Cognac and Ginger with a squeeze of lime and a mint sprig for a fresh garnish can be the new sip to redress an old spirit. It’s one of the most versatile and classy dark spirit. It has never shied away from finding room in any setting. Give it a shot, if not anything else, you’ll get a date with royalty, and it may just leave you with an accent! 

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8 Perfect Japanese Whiskies To Add To Your Bar

The world’s biggest whisky market is taking to Japanese whisky with much enthusiasm, though the high prices are a significant barrier.

It is something unique to well-crafted Japanese whiskies — mysticism often supersedes their personality. They enjoy a somewhat cult following, so much so that spotting them on the shelf is at times a rarity. I thought that was an exaggeration until my brother, who was on a business trip to Japan, couldn’t score two bottles of the most decent pickups. But now, as the heart grows dearer for Japanese whiskies, so does their lineup. More brands are being launched in India than anyone would have thought even a few years ago.

After nearly a century of importing and bottling Scotch, the Japanese have, in recent times, moved towards creating unique Japanese whiskies with their own rules and appellations. It stipulates that to be labelled ‘Japanese whisky’, the spirit must be distilled from malted barley, using local water, and be fermented, distilled, aged, and bottled in Japan. They must also be aged in wooden casks for three years and bottled at a minimum of 40 per cent abv.

But what makes them so special? Firstly, when it comes to fauna, fresh air, and water, which are the backbone of any spirit production endeavour, Japan is as uniquely placed as Scotland. The vegetation and climate in the northern stretches of the country are quite like that of Scotland. However, the country’s four distinct seasons — spring, summer, fall, and winter — infuse Japanese whisky some unique characteristics that make it different from Scotch. Add to this the minerals-free water that is a Japanese speciality and the distinctly Japanese wood obtained from Mizunara trees used for making the casks in which the whisky is aged. The Mizunara, also known as Japanese oak, has to be 200 years old before its wood is turned into whisky casks, making them as rare as the whisky.

Then, there is the secrecy of the Japanese distillers. Whereas in Scotland, distillers freely exchange their liquids for making blended whiskies, the Japanese keep their library secret and are loathe to trade. All this is complemented by the country’s famously perfectionist approach to everything. Despite all this, however, it was only in 2014 when whisky guru Jim Murray declared Yamazaki Single Malt Sherry Cask 2013 to be the World Whiskey of the Year in his Whiskey Bible 2015 that the world discovered Japanese whisky. Demand has since soared to a level that has consistently exceeded supply, making them rare and more desirable.

Indian taxes are enough to mar the joy of a good spirit making Japanese whiskies out of reach of most unless you buy them from Duty Free. Further, fine Japanese whiskies are allocated to India in such small numbers that their tag often supersedes their value, landing in the hands of only a few. Who’s to stop Indians from enjoying a discerning dram? A few years ago, Beam Suntory introduced their Yamazaki 12-year-old Single Malt and Hibiki 17 Blended whisky in India, and last year came Toki, their more value-for-money proposition. And a few months ago, the company announced the launch of two limited edition labels in Indian Duty-Free stores. Now, Peak Spirits have announced the arrival of Komagatake Single Malt & Iwai Whiskies from Japan’s highest located Mars Shinshu Distillery in the Indian market.

So, what should you be relishing, you ask? Here’s what’s on our shopping list:

YAMAZAKI 55 YEARS OLD

Rs 46,59,000 (Duty Free)

Probably the most expensive whisky sold in India, it is a blend of precious single malts originally crafted by the founder, Shinjiro Torii, in 1960, and the oldest release in the house’s history. The spirit has been aged for over 55 years in Mizunara (Japanese) oak, and finally finished in white oak. A lot of 100 bottles was first released locally, and now the second batch of 100 is travelling around the world, some docking in Indian Duty-Free. The signature depth, complexity, and finesse from the house of Suntory create its foundation, further accentuated with the play of time and nature. You’re not drinking whiskey; you’re drinking history, and the continuity of a family’s guarded tradition over generations.

YAMAZAKI 55 YEARS OLD

HIBIKI 21 YEARS OLD

Rs 49,990 (Duty-Free)

Called the pinnacle of the art of Japanese whiskies, Hibiki 21 is also a limited release that’s reached India only recently, with a limited supply. A blend of grain and malt whiskies, Hibiki means harmony in Japanese, which is precisely what it delivers. It’s a celebration of the fine art of putting numerous fine spirits together to create one that inspires.

HIBIKI 21 YEARS OLD

YAMAZAKI 12 YEARS OLD

Rs 11,000 (Gurugram)

A product of Japan’s pioneering single malt distillery, Yamazaki expresses the melange of fruits, earth, and the famed Mizunara oak hues. There’s a burst of tropical fruits that make way for sweet spices and citruses, ending on Japanese oak perfume. For many, this is the very definition of Japanese whisky in India, and deservingly so.

YAMAZAKI 12 YEARS OLD

HIBIKI HARMONY

Rs 10,500 (Gurugram)

Created in 1989, the Hibiki label is a testimony to the meticulous art of putting the finest spirits together. The balance has made it amongst the world’s most prestigious and honoured whiskies. The sweet notes of honey, candied citruses, and white chocolate, marry with those of rich florals, expressing their personality over a long finish, completed by the signature Mizunara oak. When in doubt, turn to Hibiki Harmony with a dash of water, and it’ll liven up the palate.

HIBIKI HARMONY

TOKI

Rs 3,200 (Gurugram)

This is the most accessible Japanese whisky in the Indian market currently. A blended spirit, it’s an effortless sipper with all the pillars that a Japanese whisky stands on. A non-age statement from the house, it offers a mysterious play of bittersweet citruses, basil peppermint freshness, ending on a somewhat familiar tone of oak, pepper, and ginger. Serve it as a highball with juliennes of ginger and an orange slice, and let it show what Japanese youth in a bottle is.

TOKI

IWAI MARS WHISKY

Rs 4,500 (Gurugram)

Made in Japan’s highest located distiller, it was crafted by Kiichiro Iwai and draws inspiration from the greatest of American whiskies. Made primarily from corn, followed by malt and rye, aged in ex-Bourbon barrels, Iwai is quintessentially East meets West. Drink it a highball, a Bourbon Julep, or an Old Fashioned, and see it shine.

IWAI MARS WHISKY

IWAI TRADITION MARS WHISKY

Rs 5,500 (Gurugram)

Inspired from the blended Scotch template, Iwai Tradition captures the confluence of malts that are carefully aged in a mix of Sherry, Bourbon, and Wine casks, accentuated with a kiss of peat at the very end. The result — tartness of cherries, the sweetness of toffee, and the lingering flirt of ginger & spices.

IWAI TRADITION MARS WHISKY

KOMAGATAKE SINGLE MALT WHISKY

Rs 19,000 (Gurugram)

Located between Japan’s soaring Southern Alps and the towering Central Alps, at just over 2,600 feet, the Mars Shinshu distillery enjoys a cool temperature, offering slow maturation and an abundance of soft granite filtered snowmelt fed aquifers. Considered amongst the rarest of Japanese whiskies, its label changes every year along with its blend. It opens with a burst of sweet flavours of quince, melon, and tropical fruits, leading to nuttiness, of which hazelnut dominates, a Sherry oxidative hue, and a pleasantly smooth finish.

KOMAGATAKE SINGLE MALT WHISKY

First published in Mans World India , 2021

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Gin Is In!

Undoubtedly, it’s the golden hour for innovations in Indian spirits. And amongst them, the blue-eyed child are the new Indian gins. With a thick Indian accent, unprecedented brio, nostalgia-suffused storytelling, and endless trials of flavours, they’ve stirred up a storm, one that the country and its tipplers hadn’t seen before. It’s so engraved now that if your Instagram profile doesn’t have a picture of an Indian gin, you’ll easily be called a social outcast. So, what’ve these homegrown gins done, in only a couple of years, that’s arrested everyone’s attention? We enquire.

British gins were the first to catalogue their botanicals on the bottle, tell their stories, and mesmerise the global population with the idea. Neither were their botanicals local, nor were they the epitomes of storytelling. Yet, consequently it became the norm. “For the longest time, western gins were taking our story, our botanicals, and reselling them to us. Now, after decades, there’s increasing curiosity in knowing about Indian botanicals and stories”, notes Anand Virmani, creator of Hapusa & Greater Than. And so should it be. After all, we were on the Spice Route for a reason. Karina Aggarwal of Terai further explains, “There’s been a global cultural shift. Everyone’s interested in knowing what they’re consuming, its source, how they’ve been cultivated, traded, etc. And with Indians travelling extensively now, their understanding of ingredients has grown drastically. There’s a sense of pride in supporting homegrown produce and how many you’ve tried”. 

EFFORTLESSLY INDIAN

Indian households, mythology, ceremonies, and rituals have for long revolved around botanicals, florals, and citruses. Be it the morning prayers around the Tulsi plant, or nimbu-mirchi hanging on trucks & lorries, or betel leaves, nutmeg, rice, sugar on puja thalis, scents and flavours have forever been the thread holding our daily lives. Put all these emotions & essences in a bottle, and it’ll be hauntingly intriguing. Accepting them will come naturally. In what’s traditionally been a dark spirit market, no one has consciously allowed such an expression that these new Indian Gins have. And it makes complete sense why we’d effortlessly get allured by them, and not position them as snobbish, but somewhat our companion. Forget not, ease and convenience is what’s driving the world now anyway.

EASY ACCEPTABILITY

Anand recalls from his earlier stint, at Hendricks gin’s launch, people enquired what whiskies were being poured at the bar. Now, a decade on, people enquire about the gins on offer. Aman Thadani, creator of Pumori, calles dark spirits a tricky proposition. “Whiskies & rums have their histories, templates, ageing, cask finishes, terminologies, etc. All this makes them pretty technical. Gin on the other hand is a free and simpler playing field”. Aditya Aggarwal, founder of Samsara, adds “Gins are easier to talk about. They create a nostalgic recall, and forego the technical gyaan one has to invest in before picking a dram”. Vidur Gupta, co-founder of Stranger & Sons, echoes the thought. “Unlike years of encyclopaedic information crunching in wine studies, gins are easy. And their mixability & versatility makes it further playful.” Karina adds, “it’s also the image of dark spirits in India, a quirky whisky bottle can also be questionable, let alone how to drink it, or the glass of your choice. With gins, there are no such moulds.”

PLAY OF BOTANICALS + IDEAS

However, the spice box of the world has so much to offer, it could be easy to overdo. Even the thought of constructing a gin in India can be daunting. Greater Than was the first craft gin in the country in 2017. Anand recalls, “we had a clean slate and could do whatever. It was equally exciting and confusing. We started with 120-130 single ingredients, then started putting them together, and the final recipe had only 10-12 ingredients”. Vidur says “we have a problem of plenty in India. There’s an endless list of botanicals we know of and even bigger one of those we don’t”. However, “No single ingredient is going to trigger someone into liking a gin. It does become a differentiating factor though, one that enriches their experience”, Anand adds. 

In such a vast expanse of ingredients, then how does one construct a gin? “Your gin distills down from your concept. We wanted to make a gin that’s bold, stands out in the crowd, is inherently Indian, and resonates with London as much as it does with Delhi. And to achieve that, our homework was to taste over 300 gins!!”, Vidur reminisces. Karina opines “ though it’s a combination of various things, foremost are your personal preferences and knowing the palate of your audience. What reigns eventually is that it must be a product of provenance”. And the expression expands beyond just what’s inside the bottle. Aman puts it aptly, “put gin in a bottle versus a story, and you’ll see the difference. Before one picks a bottle, if you could tell them its inspiration and journey, the experience will grow manifolds”. Karina adds “from the label design to the bottle style, the gin needs to stand out, and have its own personality & identity. Consumers are also asking their tipples to be different, and it’s imperative that new gins do that.”

GINCREDIBLE INDIA

From these plethora of emerging ideas, one that shines is that of celebrating India. Our creators are proudly coining and nearly-boasting inscriptions like ‘India Dry’, ‘India Spirited’, ‘Himalayan Dry’ on their labels. But what are these terms and what do they signify? Like London Dry Gin, is there one that defines Indian gins? It’s simply too early to say. There’s no one India, in its geographic spread, cultural diversity, culinary spreads, languages, and attractions, there’re mere interpretations. And thats the most exciting feature in these new gins. They’ve celebrated India for Indians, that too at a time when our politics and a pandemic have divided us like never before. There’s a dire need for something that binds us together and makes us fall in love with our India again, and Indian gins are playing their part. 

Creators have very carefully and distinctly picked various features of India and put them in their bottles, on their labels, and in their stories. Haupsa, sanskrit for juniper, celebrates foraging local juniper from the snow-clad Himalayan mountains. A whiff of its gin teleports you to a rustic land with moist wood, petrichor, forest-floor, and fills you with a sense of adventure. Terai descends to the fertile & plush lowlands and has an imposing Indian accent through its fennel, tulsi, citrus, and floral hues, kindling a comforting assurance of botanicals you instantly resonate with. Stranger & Sons celebrates the Indian ghats and its agricultural diversity by putting a complex mix of spices, citruses, and aromatic botanicals in the hue. It teases you before it arrests you like a cruel mistress and doesn’t let you go. Samsara picked its botanical and aromatics reminiscing the scents at an Indian ceremony and the gin exhibits that in its floral liveliness, captivating secret citruses, and a regal khus note. And for once think, what do Himalayas, plush lowlands, the ghats, and Indian ceremonies have in common – nothing. And what’s India without either of them – nothing. And thats the play that Indian gins have mastered – there’s a union even in their diversity.

EMPOWERING THE CONSUMER

Finally, at a time of home drinking culture, where conversations around a refined drink have become the norm, gins are providing a reason to celebrate. Aditya exclaims “there’s a lot to resonate for everyone from a single sniff and sip of a gin”. Karina agrees and adds, “there’s a level of familiarity Indian gins offer, be it in the botanicals, or in their names, or designs”. Gin & Tonics have become the new norm. Vidur isn’t surprised, “we are a hot & social country, drinking chilled tall drinks makes sense”. Anand is on the same page and says “we’re in a country where whiskies are our almost national drink, but why? Drinking ideas from the EU don’t make sense in India”. Aman opines “consumers have elevated their game and for them a gin’s not a gin, a tonic’s not a tonic anymore, it’s much more”. 

Karina takes it a step ahead and claims “you can’t do anything wrong with gins, add any cordial, flavours, syrups, tonics, sodas, garnishes, throw them in any glass and it’s acceptable. Do that to a single malt whisky and you’ll get stares from every corner of the room. Unlike with some other spirits, here the consumer decides how they appreciate it. And you might be the only one who has that concoction in that pincode, which is so empowering”. And even for a humble G&T, Aditya says “there’s such sincerity in the process – cutting the fruits, getting the ice, picking garnishes, apt glassware, which elevates the aesthetics of the drink and the drinking ritual.” Sounds pretty civilised, eh!! 

India was always celebrated for its precise craftsmanship, and botanical offerings. With over a dozen gins on the shelves already, and many getting dressed to be unveiled, all in a span of 4 years, the gin revolution has been announced. There’s such promise in the category that one can’t help but anticipate more exciting introductions. If you haven’t befriended and added Indian gins to your repertoire, do it promptly. This wave isn’t calming down. 

 

First published in Sommelier India The Wine Magazine  2021

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Whether Shaken or Stirred, There’s Nothing As A Well – Mixed Cocktail

We can’t call it a complete pandemic after all. There’s some tasteful good that’s come out of it. The time off has allowed creative minds to put their ideas to play and it shows in the burgeoning Indian alco-bev space – exciting new gins, releasing craft rums, and a plethora of mixers crowding the shelves. And now, breaking the chain of conservative cocktail consumption are the new breed of bottled and canned cocktails, aka ready-to-serve (RTS). Mr Jerry’s & InACan cocktails are changing the way we perceive and imbibe our cocktails outside of those bars that have unfortunately remained shut most of this while.

 

It’s not a new category, rather it’s been a dominant one, especially for the giants. Smirnoff, Bacardi, Jack Daniels, Jim Beam, Absolut, and Malibu have already been animating the scenes with these mixes for decades. The global RTS cocktails market was valued at USD650 million in 2019, and was to grow at a pace of 21% till 2024. However, the onset of global lockdown has shifted the patterns and sent the segment on a skyrocketing trajectory, some now expecting it to garner valuations upto USD32 billion by 2024 closing. Our two homegrown Goa-based brands have brought India to add to this revolution.

Mr. Jerry's Cocktail

The sparks of genius flew during the first lockdown, in 2020, when spouses Mrinal Manu & Rincy Verghese couldn’t step out to meet their buddies over a few drams in true Goan fashion. “One evening we had Arijit Bose over. As usual he took over the bar and made some cool drinks, and we happened to discuss how fun it’d be to have a bottle of cocktail which we just open and pour and get a bar quality drink with perfection anytime”, recalls Rincy, co-founder of Mr. Jerry’s. 

From a casual discussion, things started moving fast, with phases of trials between the undisputed cocktail prince of India, Bose, and the suave ambassador of spirited times, Pankaj Balachandran, at their setup, CounterTop. “Sourcing the right ingredients wasn’t a challenge since at Blue Ocean Beverages, we make heaps of spirits and bottles for many major Indian-international brands”, says Rincy. Pankaj adds, “we decided to come up with cocktails that everyone could relate to. We created all the flavours in-house, and to maintain the authenticity of flavours we use some standard branded ingredients as well.” The first lot of Mr. Jerry’s offers 6 varieties in neat 500ml packs offering about 5 serves each at mere INR550. That’s a steal! LIIT was an obvious choice, Mrinal pushed for an Old Fashioned, Pankaj was adamant on doing a Negroni, a Cucumber Elderflower Fizz adheres to the growing gin craze, and then there are the crowd pleasing Espresso Martini & Mai Tai.

 

An ode to the great grandfather of mixology, Mr. Jerry P. Thomas, the concept was designed to please with ease. Partially because of the lockdown, the focus has stayed on capturing the retail market. “You don’t have to go out for a swanky drink, simply stay home, get Mr. Jerry’s, follow the instructions, and experience a great cocktail with precession”, Rincy exclaims. During the year-end tourist rush, they have also noted a demand from small bars who wish to serve great cocktails but don’t have an elaborate setup or a great mixologist to execute. Also, beach shacks that generally serve great food and chilled beers have taken a shine towards these cocktails. “They become efficient, limit their waste, don’t need expert staff, and earn a decent margin on these already well-crafted mixes, it’s a winner”, Pankaj observes.

Outside of Goa, Mr. Jerry’s is already making waves in Mumbai and Bengaluru. They’ve received a great welcome, especially thanks to their allowance of home delivering alcohol. And not just a few local cities, Mr. Jerry’s has already caught the attention of a few fine palates abroad and the talks are on!

Their cocktails range between 20-33% abv, and aren’t your typical rip & sip proposition. I loved their Espresso Martini, Negroni, and the Old Fashioned. And maybe since I’m going through a Mai Tai phase, it was my favourite, with all those sweet spices & nuttiness. An excited Pankaj spilled the beans and alerted me to anticipate new flavours coming out later in the year. Shhh… you didn’t hear that. 

In A Can Cocktails

The first canned cocktail in India, InACan, is putting convenience and portability first. Brainchild of Sameer Mirajkar & sommelier Viraj Sawant, the idea was conceived first in March 2020, with exhaustive R&D, foraging ingredients of provenance, that would elevate the resultant outcome. The Pune-based duo brought in the Mumbai-based champion mixologist Varun Sudhakar for product innovation and carefully fixing the mixes. With three rounds of tasting over 200 samples, created at their Goa facility, the trio fixed on 5 essential flavours – LIIT, rosemary-spiked Gin&Tonic, Whisky Collin with apple and cinnamon, a refreshing Vodka Mule, and Rum Latte which is their take on rum & cola with a twist of hazelnut. Apart from being in a can, all the drinks are carbonated, and use only natural ingredients, weigh less than 100 calories per serve, and are at a low spirited point of 9-13% abv. And at INR140 for a 250ml serve, they’re taking all the reasons why not give it a go.

 

Viraj recalls that they didn’t ever think of getting into cocktails per se, the idea was to take something conventional and innovate it. Convenience and portability of RTSs offers consumers safe access to high-quality cocktails amidst bar and restaurant restrictions. “All big countries are moving towards this segment. In 2019-2020, RTS cocktails have seen a 100x growth in SE Asia, Europe, America, and Australia. Companies like Bacardi are having a hard time keeping their products on the shelves”, Viraj comments. “While getting into this, we knew it’ll be an uphill task for a year or so, there are some obvious challenges there, but that’s everywhere”, he adds.

 

When Varun joined the team, he shared his idea with the duo of recreating a cocktail bar experience at home. They concurred about creating a quality product first, and then working out the pricing. And now that it’s already launched in Goa with exceptional success, Viraj already sees the possibility of placing them at banquets, mini bars, brunches, pool parties, in the travel sector, and at music festivals. “Opportunities are endless”, he adds. 

The mixes are meant to be drunk straight from the can, and taste even better from the glass. Rum latte was my favourite with whisky collins a close second, and the vodka mule definitely earning commendations. 

The Future

Lovers of craft beer and artisanal wines have readymade options at retail stores; cocktail fans don’t. Mr. Jerry’s and InACan have added to their choices. Consumers are driving the demand for ease, portability, and quality. RTS cocktails fit into their busy lifestyle and still taste as good as they did at their neighbourhood bars. And it’s an unprecedented era for cocktail drinking in India. Our mixology game has gone up and consumers have become conscious about what they put in their bodies, stories behind their drinks, their origins, the right etiquettes, etc. To deliver all that with ease, and class, without sacrificing the quality is the absolute key. And just as they’ve adapted to working from home, they’ve found ways to enhance entertainment and social occasions at home as well. After all, there’s something about drinking a cocktail that makes one feel civilised and it’s particularly reassuring during the time of a global pandemic. 

First published in Sommelier India The Wine Magazine

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Krsma Wines

PASSION, PATIENCE & PERSISTENCE

Tell someone India makes wines, you’ll get an absolutely surprised face! But then, tell an Indian that we make wines in Hampi Hills, and that’s a bigger shocker. And they find themselves further astonished upon tasting the wines that KRSMA Estates, the sole vintners in the archeologically rich UNESCO World Heritage tagged region, have been crafting. Yes, not producing, crafting. As they complete a decade of successful winemaking, its been one of turning odds in their favour, putting Indian wines on the world map, and redefining what human passion, patience, and persistence can yield.

If you know of KRSMA, you’d know the story of Krishna Prasad and Uma Chigurupati, christening KRSMA through the union of their names. Krishna got his first taste of wine at an early age through a bishop from the Vatican. And it arrested him like a cruel mistress that wouldn’t let go. Uma only learnt about the extent of his passion when after their marriage she moved in to their 2BHK apartment and appointed herself as their home-winery’s cellarmaster. The bug caught her too, and soon they found themselves enrolled in a winemaking course at the University of California, Davis. All this, while Krishna was engrossed in his professional pursuit of creating amongst India’s largest pharmaceutical company. In due time, with that running full-throttle, and kids settled in there disciplines, the duo shifted to their vinous desire of creating a winery. With a dream to setting up in South France and Tuscany, they chanced upon a plot in Hampi Hills in 2009 which they fell for effortlessly. It today holds the roots for KRSMA’s destiny.

The laws of international winemaking don’t apply to India, and those of Nashik & Nandi Hills to Hampi Hills. The rains are erratic in this rather arid area, with barely anything to support in miles. KRSMA’s introduction to the world could’ve been with their 2010 vintage, but destiny and nature had other plans. Judging the resultant nectar with his pharmaceutical precision, Krishna deemed the wine unfit for drinking, subsequently denying its release. “We make wines that we like drinking, if we can’t drink it, we won’t release it” he says. And it’s this approach that’s bagged them numerous awards across the globe later. Being Guinness Book of World Records awarded marathoners, their approach is one of delayed gratification. They know it’s the silent hardwork that helps on the final day. The release of their better prepared 2011 Cabernet Sauvignon and 2012 Sauvignon Blanc in 2013 took oenophiles by surprise, with a fantastic release the following vintage too. The red was viscously smart, definitely way ahead of its time for India. The white was charming, pleasing, and as critics defined it, was ‘spring in a bottle’, which Uma cherishes as its fondest compliment. Very soon, they were pouring in culinary meccas in New York & Manhattan, earning themselves the righteous boast-worth glory. Call it Krishna’s precision, or Uma’s maternal care & adulation for her vines, KRSMA was igniting palates and minds across the world. 

2013 changed the rhythm at the winery while the crop just couldn’t justify the persona KRSMA’s  ‘reserve’ tittle. Soon, they moved to announce their second label, calling it K2, a more value-for-money proposition and a stepping foot upto the reserves. Even stronger a change came with the 2014 vintage, where the duo had to define KRSMA’s template and the two strong personalities clashed, with ultimately the cellarmaster having her way. Krishna was driven to achieve a Bordeaux-centric, restrained, and oak-oriented image for their Cabernet, while Uma was fascinated with the Napa Valley template that favoured the fruit, silky tannins, and approachability. His hands-off approach allowed Uma to toy with cellaring experiments which she cherishes and announces as one of her most prized vintages with noticeable glee.

While the story of KRSMA seems glorious, victorious, and all full of joys, it has presented many challenges and heartbreaks. Holding a Master’s degree in Soil Microbiology and Plant Pathology, Uma understand that a wine is a result of what the vineyards yield. Water scarcity in Hampi Hills is a real issue. To overcome that, KRSMA built lots of dams, charged borwells around the vineyards, and invested in rainwater harvesting. All this, just to control the soil pH and keep the vines alive. And soon they learnt how to use these arid conditions to their favour, that now demand very little intervention, and presents near absence of pest & fungal threats. Since 2014, vineyards have seen nearly 5 years of drought. However, thanks to this early change in vineyard practices, wines have been nothing short of being impressive and inspirational. The recently released 2016 vintage is testimony of that. “Viticulturally, it’s been a very challenging year, demanding a lot of personal study, trails and errors, and rejigging our harvest cycles, preponing them by a few months to harvest in cooler conditions”, she recalls. And the liquid, thus, shows unprecedented confidence and intellect. Though already 5 years old now, it’s still a baby in the cot and demands its juror the exact further patience in laying it down for another half decade the way the Chigurupati’s have maintained reaching upto the fruits it bears. “Any experiment takes about 4 years to show their impact. And now we also have a better understanding of the area and our soils. Mother Nature has shown lot of affection towards KRSMA. The last 2 years we’ve been very happy and able to change the texture of the soil, and generate microbes”, she says.

Experiments and learnings continue. KRSMA has virtually pulled out all of their Sangiovese, Chardonnay, and Chenin Blanc vines. Though Sangiovese has been the favourite for many, including myself, their Chardonnay was a rockstar. It earn’t them their first Double Gold early at the 2013 China Wine & Spirits Awards. Yet, they were just not conducive for the time. While the Chenin is gone for good, new strains have been brought in to revive other varietals, of which few will bear fruits in 2021, marking a new beginning for them all over again! In an intimate disclosure, the Chigurupati’s are now eyeing new horizons with blends and bubbles. “I would like to try blending our already proficient Cabernet and Syrah, and would love to revive our fallen varietals. We’ve experimented with Merlot and Cabernet Franc in the vineyards and give them anther chance. And, a KRSMA sparkling might be a reality soon too”, Uma reveals. 

KRSMA has turned a page in India’s winemaking history, fuelled more with passion than commercial desires. While a new brand needs big marketing push, KRSMA has one built without much efforts. While what was happening in the background was tricky, the grapes have spoke and shone for themselves. Presenting many ‘firsts’ – first in Hampi, first reserve only wines, first vintage oriented labels, first magnums, first Indians to make it to the coveted World’s 50 Best Vineyards – there’s lot more that’s expected and desired from the team. And with the way the duo have proven their mettle in their other professional pursuits, and in marathoning, their a promise in their personality to bring more glory to the potential of Indian wines and the region. Indian palates deserve better, and KRSMA seem to be leaving no stone unturned in achieving just that…

 

First published in Sommelier India The Wine Magazine