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BROWN GINS?! Seriously?

The science of distillation is India’s gift to the world. We enlightened the world with the study of botanicals, spices, citruses and their application as

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ELIXIRS OF EXCLUSIVITY

You’ve just launched a fabulous spirit. The market is buzzing. Everyone is rushing to grab the bottle and post about it on the Gram and

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Cocktail Menus of India

What has truly charmed the trade and tipplers alike about the country’s cocktail game, in recent times, is the constant reinvention. With a flourishing subculture

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Rum-maging

Ever since the term ‘shidhu’ was mentioned in our Vedas, the world has known of rums. Yes, you read it right, we documented it first.

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Raise the Bar

Distilling the perfect cocktail is an artful production: The idea, inception, curation, preparation, portions, presentation, nomenclature, the storytelling, and finally the actual taste test. India

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Toasting India

The Indian spirits industry is currently going through an ‘Aha’ moment; rather late, considering it is one of thelargest consumers of spirits globally. Despite that

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Wine-ing Move

Would it be fair to say that wine is the most remarkable elixir of the Alco-bev world? It may provoke comment, but one fact will

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