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Rum-maging

Ever since the term ‘shidhu’ was mentioned in our Vedas, the world has known of rums. Yes, you read it right, we documented it first. The Philippines brought sugarcane to the world, and India took it everywhere. In fact, India grows more varieties of this perennial grass than grape. What’s more, if you thought wines were complicated, well then, put your familiar Old Monk down, there’s a universe to be undone. Rums are all set to become the new whiskies, agave drinks, and brandies of the world. The Scots have their highland, lowlands, and Islay regions; rums have entire islands and some countries as well. Agave producers have pina varieties; rums have jaggery, molasses and cane juice. If brandies boast of their barrels regime, and age statements, rums have continental and tropical ageing, with blending, angel’s share, and the absolutely mad, cult-like following for ‘funk’ to add. India has finally marched into its own ‘Rum Revolution’. It hasn’t been as glorious as the gin wave yet, but that’s only because anyone who was even partially invested, that it meant a long haul. International labels too are filling up shelves, most of them being superlative produce that will clean you out, with costs upwards of `5,000 a bottle. Here is how we will classify
them: Quintessentials, age-worthy, and the darers.

QUINTESSENTIALS

Quintessentials. Short Story spirits have consistently aimed at creating benchmarks in their categories, with vodka,
gin, and rum. As a hospitality professional, I would describe them as by the book: Open a spirit guide, read the definition of a spirit, crack open a bottle of Short Story, and you’ll find the definition distilled in a bottle. But their white rum is a style-driven subtle mix of Indian molasses spirit and,much like its Caribbean counterpart, boasts of varietal character, charm, and personality. What it does is allows it to be a sipper, while allowing enough space
for you to draw your own impressions to the spirit with different mixers, garnishes, and in classic summer cocktails, if you so choose. Personally, I would simply serve it in a highball with soda, basil, and sweet lime.

Short Story White Rum

GOING FOR GOLD

If India was to learn how to make brilliant gold rum, a category that’s yet to create an army in itself, it should learn it from the makers of Amrut Whiskies. Two Indies was the first jaggery-based rum made in India, introduced in
2014. It combines one and a half years aged Caribbean island molasses based rum with a 3-years-aged Indian
jaggery based rum to create a fusion of the West and the East Indies style, hence the name. It is complex, deep, layered, bound with commendable oak quality, and the intensity brought in by ageing is near philosophical. There’s everything to like about it, sparing one, its pricing. At an approximate cost of `700, it sits with the cheap and cheerful; one in the hierarchy of good rums, but tends to get lost in the crowd. This could easily sell upwards of `3,000 and
it’ll still be an underdog. Have it neat, or with a splash of ginger ale; wherever you spot it, pick up a few bottles.
Among the international whites, Plantation 3 Star has been a global favourite. A blend of different islands–rums done differently–this molasses rum is created to play Sudoku with your mind. While every 3X3 grid is designed artistically, the overall scheme makes it further beautiful. Its composition is filled with spirits from Barbados, Jamaica,
and Trinidad, all three distilled differently, one kept unaged, other aged for one-third of a decade, and other surpassing the decade, then fitted together to display balance, structure, and finesse in the finale. With a touch of sweetness on the palate, it offers an easy gateway to those uninitiated towards sipping quality rums on their own. And the Daiquiris that it dishes out are just incredible.

Amrut Two Indies

AGE STATEMENTS

You may not have global synonyms for whiskies, vodkas, or gins, but for rum, we have Bacardi. In the mid 2010s they realised the potential of the dark spirit market in India, subsequently releasing their 4, 8, and 10 years old. Since then, they’ve been everywhere, making all the right moves especially with their 8-year-old, aka Ocho. Made for over 160 years, it has seen wars, politics, pandemics, and economic meltdown. Ocho was made only for the Bacardi family
members, however, finally in 2016, it was released to the public, and now we know why it was kept secret for so long. It’s a brilliant mix of a sipping rum that can be served neat, with a dash of water, in a highball or as I prefer it, in an Old Fashioned. For a newbie starting out on aged rums, I’d confidently serve this effortless charmer.

 

Bacardi Ocho

Nicaragua has a family that not only crafts yummy rum, it holds the environment close too. Flor de Cana doesn’t only put admirable liquid in their bottles, they are also carbon neutral, gluten-free, have planted over a million trees, and command regard for having survived for over 130 years. Set up in the shadow of an active volcano, its terroir has a unique water, soils, and air that nurtures the fruit and caresses it all the way till it makes it to the bottle. So when you open their Centenario 12-year-old, you’ll be indulging in unparalleled nectar. And it shows its tad oxidative, maderised, liqueur-like mouthfeel that’s elegant, suave, and lingers. The sommelier in me urges me to decant it for a while before it breaks from its slumber, to start a conversation. For the gentleman, it’s dressed in a tuxedo, which I would happily serve in an Old Fashioned, Old Cuban, or with a splash of ginger ale.

Flor De Cana - 12 YO

UNIQUE

Change is all about being daring and courting challenges and this is the confidence that comes from the rums in our own backyard. These daring concoctions are also a clear message from theconsumer to the producers, and through them to the world, about our knowledge and craft. And now that they’ve turned a few pages, a village is to follow.

Segredo Aldeia Cafe is my outright favourite digestif, with a bottle perpetually resting in the freezer. From the house that’s given us Pumori and Ascent gin, Woodburn and A Tale of Oak whiskies, the good guys behind this rum know what they’re doing. A combination of sugarcane and jaggery rum, distilled differently, one aged in ex-Bourbon casks, another unaged, are combined. To this, single origin South Indian coffee beans that are freshly dark roasted in Goa are introduced and coaxed to marry in the tanks, which is later sweetened. I can only imagine the aroma in the distillery…yum!! We Indians either drink our elixirs before or with the meals, seldom after. That’s why the sweet wine,Cognac, Grappa, and digestifs have failed to make a mark in India. But what Segrado Aldeia Cafe has done, it has made us rethink our drinks all over again. It makes for not only a fantastic after-dinner drink; it’s an equally fitting afternoon sipper, and a quintessential ingredient for a rummy Espresso Martini. I’d drink it straight up or with a touch of sea salt and a slice of orange.

Segredo Aldeia Cafe Rum

Alejandro Dark rum will make you rethink all that you know about rums. From the reputed house of Cabo, Ti Connie liqueurs, Tickle gin, and Tinto feni, comes Alejandro a daring spirit that’s pushing the definition of rums. Dark rums in India are quintessentially coloured, flavoured, and sweetened. While Alejandro might seem like it, it’s none of those. Solomon, the mad genius behind the rum explains: Local Goan rice is toasted to dark, which is added to a pot still with
a neutral spirit and redistilled, to coax a toasty, nutty character. This is then rested in a tank on a bed of Afghani raisins that delivers it a sweet aroma, tannins, and colour. Since the raisins aren’t crushed, there’s no sweetness to the spirit, which instead is further emboldened through barrel ageing afterwards. Have you heard of a rum like that before? And that’s what makes it all that crazy. It’s like one of those Masterchef challenge rounds where you take a street snack and elevate it to a Michelin Starred dish. I quaffed through the better half of the bottle neat in a single sitting, with no dehydration or hangover the next morning. And I’d like to serve it exactly that way, if only I have enough of it left.

Alejandro Dark Rum

Camikara 12 Year Old has sparked many conversations and inspired fans both in India and abroad for its gutsy introduction in a market that’s extremely price sensitive, and admittedly rum illiterate. It is made purely from fresh-pressed sugarcane juice, pot still distilled, and aged in white oak barrels for 12 years in Indian tropical conditions. Of course, it might not have even made it to your cabinet since only 1200 bottles were ever made and put out. It has everything, fruit, floral, tertiary, oaky notes, with a lingering aftertaste from chocolate, leather, and meat. The texture, complexity, and depth is spellbinding. And the only way of indulging the drink is to respect it for what it is, even at 50% abv, and drink it straight up. I’d say it is definitely time to raise a toast; wouldn’t you?

Camikara 12 YO
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Coffee Meets Alcohol: The Best Of Both Worlds

There’s something civilised about drinking a cocktail. And during the lockdown, we needed it more than ever to distract us from the boredom. Another drink that kept us sane and cheery was coffee. I can’t imagine starting my day without a crisp cup of medium roast, pour-over, that’s preferably from an Indian estate. It wasn’t surprising then that someone had the idea of combining these two lifesavers — coffee and alcohol to make one single drink. The most-consumed cocktail during the pandemic was the Espresso Martini!

Over the last decade, the surging popularity of coffee and cocktails have resulted in innovations among vendors and helped us better our appreciation and understanding of these products. Words like craft roasters, single-lot coffees, grinds, roasts, brewing techniques, nitros, AeroPress and pour-overs, have become a part of our vocabulary and changed the way we consume our favourite beverage. A similar change has been underway in the alcohol and cocktail space as well. Mixers, syrups, tonics, craft beer are now part of everyday conversations. 

The coming together of the two fast-growing craft segments have resulted in a new breed of drinks like the Espresso Martini. And it is just the beginning of what is promising to be an excellent future for coffee-accented tipples.

Nitin Vishwas of Moonshine Meadery breaks this phenomenon down. He says the specialty coffee brands have done a ton to educate the consumer. “They’ve been pushing the envelope and making big waves. So have been the craft alcobev producers. It’s only natural for them to come together,” he explains. 

Aman Thadani of Fullerton Distilleries declares that doing something with coffee was always a part of his plan. He sees an overlap in consumers of the two beverages. “Mixing coffee and craft alcobevs isn’t new, and with the craft spirit movement in India growing in confidence, it is only natural for them to try new things,” he says. 

Here we look at a few exciting new products in the market that do a good job of combining coffee with alcohol. 

Malabar Stout

Bira 91 and Blue Tokai joined hands to put an Indian coffee-accented brew on the world map. The limited-release Malabar Stout is a celebration of the coming together of the Indian craft beer movement and the beautiful coffees of South India. The rich, malty stout with a chocolate flavor that India loves gets a power-packed, aromatic, cold brew boost from select south Indian coffee estates. Bira 91 founder Ankur Jain kept coffee at the centre of the recipe while crafting a beer that accentuates its nuances. The result is an outstanding brew that is robust and impressive. It has a creamy feel and a chewy, malty character. The acidity in the cold brew cleans the palate and makes you return for the next sip. (Mumbai: Rs 170, Bengaluru: Rs 130, Noida: Rs 120)

Coffee Mead and The Collab Project X Subko Specialty Coffee

Mead is not beer. It is largely unknown in India though we created and gifted it to the world; think of soma from the Vedas! Pune-based Moonshine Meadery is the pioneer of modern-day mead in India and probably Asia. Besides their traditional mead, which is a fermented honey drink, they have crafted a coffee mead – a combination of the founders’ two first loves. While Nitin Vishwas is a coffee fanatic, Rohan Rehani is not just an enthusiast but he’s also part of the jury at the Indian Aeropress Championship. 

During their home-brewing days, Nitin threw a handful of coffee beans in his traditional mead, and the result was an instant wow! Their friends loved it, and the founders knew they were on to something. The soft, mild taste showed what a good coffee and a well-made mead could do together. Meads are gluten-free, vegan, with honey at its base, and environment friendly — easily amongst the most sustainable drinks. Pair it with coffee, and you have a morally conscious morning in a glass!

Later, when Rahul Reddy of Mumbai-based Subko Specialised Coffee Roasters reached out to them to get one a project together, it led to a ‘collab series’, the results of which are now sold under the brand name ‘The Collab Project X Subko Specialty Coffee’. It was done in a true spirit of cooperation. Rohan’s company aged the raw green coffee beans in a traditional mead and sent it back to Subko. It was dried and roasted there (they even turned part of it into a coffee, which was on the Subko menu for a few days. I was lucky to be in Mumbai at that time and I loved it). The coffee beans were coarse-ground by Subko and returned to Moonshine to be turned into a specialty mead! The result? A concoction with a boastful coffee character and nuanced notes, one that needs time to open up and patience to appreciate. If it were a wine, I would’ve decanted and let it breathe before sipping — not straight from the bottle, but in a wine glass, at room temperature, like how a fine tipple deserves to be had. The current lot is a limited edition of 1000 bottles. But I am told new coffee meads are on their way. (Coffee Mead, Mumbai: Rs 185, Goa: Rs 140; The Collab Project X Subko Specialty Coffee, Mumbai: Rs 240)

Greater Than Coffee Negroni/Gin

No craft spirit wave has been as impressive as the gin revolution in India. Greater Than, from Goa-based Nao Spirits, was among the earliest to innovate in the game with their limited-release Juniper Bomb. Launched in 2017, Greater Than was India’s first craft London Dry Gin, and there is always an expectation from the founders of the company to up their game. With the pandemic pushing everyone indoors, it allowed them to go loco with experiments.

Co-founder Anand Virmani remembers his distillers bringing him a carton of experimental distils, of which coffee-infused ones instantly stood out. Having experimented with pink gins, juniper styles, citruses, and spices, coffee was a no-brainer for Virmani. At their `bar-takeovers’ across the country, during the early marketing days of Greater Than, he had served a signature cocktail of gin, tonic water, and a cold-brew float called ‘No Sleep G&T’. To create a Coffee Negroni, they reached out to coffee maker Sleepy Owl to source medium roast beans from Chikamagalur. The beans were steeped in water for about two days to create a sturdy cold brew, and then, instead of cutting the distillates with demineralised water as is the norm, it was cut with this strong cold brew. The result is a gin mix with no added sugars, colours, or flavours, except for the crisp and bold coffee expression and fruitiness. It can be drunk with a splash of tonic, an espresso martini, or as a cool coffee Negroni. (Goa: Rs 1,000, Bengaluru Rs 2,400, Mumbai Rs 1,850)

Segredo Aldeia Cafe Rum

Gin may have got all the attention these days, but there is as much action on the rum front too. And among the more popular recent launches has been Segredo Aldeia cafe and white rums from Aman Thadani’s Goa-based Fullarton Distilleries, which also makes the Pumori gin. Aman is also a coffee enthusiast, so it was only a matter of time before he began experimenting with a coffee-rum combination. 

Single-origin coffee beans were sourced from South India, dark roasted, and later infused and sweetened with cane sugar. This jaggery spirit was aged in ex-Bourbon casks and mixed with unaged cane spirit made in a rustic Rhum Agricole style. The process gives the resulting alcohol a ton of complexity, making it a fun yet serious spirit. Infusing whole beans provides a mix of coffee, cocoa, and rustic savoury characters. The sweetness makes it easy on the palate. Keep it in the freezer and pour a dram for yourself from time to time. A splash of water unfolds the spirit, opening it to full bloom. Cafe Rum is like a breath of fresh air on the Indian alcohol shelves, boasting of a new age craft distillers’ sense of confidence and the gentle push to the consumers to try something out of the box.  (Goa: Rs 1,650)

All things said, there is no saying how long this coffee-infused alcohol trend will last. According to Vishwas, overcomplicating the drink might cause the consumers to shy away from trying them. The aim should be to bring the nuances of the two craft beverages together in a way that is simple and easy to decipher.

First Published in Mans World India ,2022

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#52Drinks52Weeks – Story of Rum

https://www.youtube.com/watch?v=dCoWCztdN10&t=2s

The origin of rum can be traced to India or China and the surrounding regions of South East Asia where sugarcane was mostly grown. Marco Polo mentions having some in his 14th century logs and Malay people are known to have been drinking rum since 1000AD.

The modern day rum was possibly first distilled on the Caribbean islands where slaves found that after extracting sugar, the molasses could be fermented and then distilled to yield concentrated alcohol. This rum would have little in common with the smooth aged product we drink today but it was the start. A 1651 document from Barbados mentions this, calling the terrible liquor Kill-Devil or Rumbullion.

Interestingly, the word Rum, it is said, comes form Rumbullion or Rumbustion, which was a colloquial way of saying uproar or a loud noise which is pretty much what happened from copious consumption of rum. Other names include Pirate’s Drink, Red Eye, and Navy Neaters. But one likely possibility is that rum comes simply from the Latin name for sugar, Saccharum, which isn’t half as colourful a story!

From here, in the 1700s, the drink migrated to the US where distilleries soon sprang up along the east coast. Men, women and children had an average consumption of 13.5 litres a year. These versions of Americian Rums fared better in quality and competed with each other for taste, with some version becoming an acceptable currency even in Europe, in line with gold.

Rum rations were common among the navy for health reasons (right until 1870) which would be consumed after the water and beer onboard were over. In fact, there was nothing worse than a watered down rum, something the sailors checked by mixing it with gunpowder and lighting it. Only spirit over 57% would light up. And that’s where we get the term proof for strength of alcohol. 

So ships had to carry rum for consumption as also for trade. So good was the rum trade that many English navy officers went over to the dark side to become pirates because the money was so good and the rum wasn’t rationed. 

As the demand for sugar increased in the 18th century, rum production also sized up. Long story short, the trade of sugar and rum, as it grew, also involved the slave trade from Africa and heavy taxes being imposed by the English, all of which eventually snowballed into the American Revolution!

Even after the American Independence, Rum remained popular in the US for some time till American whiskey took over and rum, sadly, declined forever. That is not the only Revolution Rum was a part of, think of the popular cocktail Cuba Libre which, legend has it was first poured when Cuba won independence from Spain in 1902 and they celebrated by mixing the local rum with a new American import, Coca Cola!

Among all the distillates rum is perhaps the one which retains the maximum flavour of its primary ingredient. Made by distilling sugarcane juice or products thereof, and can be made to yield two different styles – the lighter ones like from Cuba and Puerto Rico and the heavier versions from Jamaica, Barbados and Demerara. 

This isn’t just about colour which is mostly adjusted by caramel. Instead, a lot  depends on the kind of yeast used, the molasses, and how fast the fermentation goes. Heavy rums are pot-still distilled twice and then aged in oak which gives them a heady nose and a golden hue but the real dark ones all have most probably caramel added to them.

Light rums, by contrast, are made using a patent still which makes for a lighter, less aromatic spirit. Caramel can be added to these too to give them colour but that doesn’t make them a heavy rum.

Rum works with many drinks, from simple water and lemonade to cola and juices like pineapple and coconut. It is very versatile as spirits and thus is used in many cocktails from the light daiquiri to the rich Planter’s Punch and the friendly Tikis.

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Blog TippleTalk

The Old Monk Story

When one says “rum n’ Coke”, it is almost by default Old Monk in India.

The year began on a chilly note in the capital, furthered darkened by the sad news of the passing of the man behind the ‘Monk’. Few brands have enjoyed, or shall enjoy, the reverence and loyalty commanded by this brand of local rum. For someone who grew up in India and attended college here, or further still, stayed in a hostel, Old Monk was more than just a spirit. For some, it was the first sip of alcohol they ever had—one that they had paid for and which wasn’t just a sip they were taking from their father’s glass. For others, it was their first taste of freedom. Just out of school and away from the influence of parents or guardians, college kids snuck away to small bars or liquor shops to treat themselves to a little local firewater. The name surely must have helped. So saintly and noble, surely, it constituted a good deed to imbibe some! Unlike whisky, which others expected you to down with plain water or soda, rum was more embracing. It mixed happily, and seamlessly, with cola. The final drink was sweet and tasty with just that right touch of vanilla and cinnamon to make every sip seem festive. With such a joyous tingle in every sip, there was simply no sorrow left by the end of your drink. Only happiness was to be found at the bottom of your glass.

Abroad, Jack Daniel’s Old No 7 cemented its relationship with Coca-Cola when a famous Scotch blend decided to give the offer a miss (“What!? Mix us with cola and sell it as a pre-packaged drink!? Preposterous!”). The American Jack Daniel (JD) was more intuitively quick on the uptake and so was born a legend of a drink—one that is the rite of passage for every college attendee that side of the Atlantic.

The Scotch brand, decades later, realised its mistake and tried to make amends, but by then, the JD-Coke combo was too popularly established in college vocabulary to be displaced.

Old Monk enjoys a similar status in India. When one says “rum n’ Coke”, it is almost by default Old Monk. The appearance of another rum may not always incite similar levels of excitement (even though market data tries hard to remind us that McDowell’s’ Celebration, and not Old Monk, is the largest-selling rum in India). Here, no college get-together is complete without the Monk’s blessings. From a first-year freshers’ party to a silver jubilee reunion, the occasion must involve a visit to the old sanctuary. Even as diabetes grips some and the doc advises us to switch to softer alcoholic beverages, fans will still try and indulge in a small pour every now and then just to relive the vigour of their youthful days.

Old Monk carries decades or legacy and prestige

A drink that invigorates and also revives youth. Truly then, it is elixir. Purists may argue that it’s no rhum agricole, but then that isn’t Old Monk either. This is not just the story of a spirit or a brand, it is the unfolding of post-independence India, a historic landmark in the coming-of-age story of our country and its people. Today, millennials may feel less of a connect with this local brand, as international trends occupy their social and mental spaces more prominently. Perhaps, it’s time for the Monk to evolve. Or perhaps, one hopes, wisdom will bring millennials back to pay homage to this squat bottle. For what it’s worth, the weather is most suitable to pay your tributes to the passing of the grand old man behind India’s most popular spirit brand with a sip of his elixir.

The writer is a sommelier.

This article was first published in Financial Express.

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Blog TippleTalk

#TippleTalk – Chronicles of Rum and Coke

Rum and coke is often regarded as the lazy man’s cocktail and is one of the most consumed alcoholic drinks in the world. Commonly known as Cuba Libre, this mix of rum, cola and a squeeze of lime has a little story attached to it. 

Origins

Cuba Libre – Combination of Rum, Coca Cola and Lime

A unique style of Cuba Libre existed before the combination of rum and cola became popular. Instead of sweet refreshing cola a mixture of brown sugar and water was used. With the arrival of the American army during 1898, Cuba also received their first sip of Coca Cola. Soon that became the preferred beverage for native Cubans too.

With its availability in common bars and taverns, it was a preferred mixer for many drinks. While celebrating the victory from the Spanish circa mid 1900s, Officers of the American army ordered a Bacardi rum and a Coke at a bar in Havana. Impressed by this combination and as an ode to their officer, all the other soldiers present in the bar called for the same drink. Happy with this gesture the officer finally proposed a toast by saying ‘Por Cuba Libre’ in celebration of free Cuba.

Controversy

A Vintage Rum and Coke ‘ Cuba Libre’ Ad

During 1965, Fausto Rodriguez, an advertising executive for Bacardi filed an affidavit. Claiming that he was present during the time this drink was created. Little Fausto was acting as a messenger for the US troops then, at the young age of fourteen. He was apparently working in the same bar when his employer called for a Bacardi rum and Coke drink. 

Later, in 1966 Bacardi published an ad stating this story in the famous Life magazine. However, to date, the accuracy of this story remains unverified. Maybe filing an affidavit 65 years on could just be a marketing gimmick?

Another theory suggests Cuba Libre originated in 1902 at El Floridita restaurant in Havana, Cuba.

Popularity and Variations

Being one of the staples for Cubans, this drink later took over United States. During prohibition in US, Coca Cola was widely used as it helped in disguising the alcohol. Also, cola covered up for the low quality of rums and other spirits available then. The drink further flew onwards to Europe and became the go-to drink for WWII soldiers. During this time, the renowned Andrew Sisters recorded a song called ‘Rum and Coca Cola’ and it became an instant hit.

Bacardi claims this drink to be the world’s second most popular alcoholic drink.

Rum and Coke – Cuba Libre , Worlds second most popular cocktail

Authentic recipe calls for 2 parts of rum and 4 parts of cola in a highball glass filled with ice and lime wedges. However, there are possible variations one involves changing to a dark rum. Other early recipes included gin and bitters to elevate the overall profile. Cubata is another variation made by replacing rum with aged Anejo Tequila. Another interesting variation to the drink is rum infused with butter popcorn called as Cinema Highball.

Whichever way you enjoy it, remember that complicated isn’t always better; sometimes the simplest of combinations can deliver the most legendary of concoctions.