Re-inventing the Negroni
It’s the late 1880s to early 1920s. The world was partly gloomy with pandemics, wars, and economic meltdowns. But there was also growing industrialisation, and
A Tequila Sun-Rising
Amid the agave spirits renaissance, a phenomenon sweeping the globe, India welcomed the debut of a true global titan in the NCR with Don Julio
BROWN GINS?! Seriously?
The science of distillation is India’s gift to the world. We enlightened the world with the study of botanicals, spices, citruses and their application as
ELIXIRS OF EXCLUSIVITY
You’ve just launched a fabulous spirit. The market is buzzing. Everyone is rushing to grab the bottle and post about it on the Gram and
India’s First Hyperlocal Gin
Mid-day musings: who turns down daytime, midweek indulgence? And that too for a new Gin that promises the provenance of the misty hills of the
Cocktail Menus of India
What has truly charmed the trade and tipplers alike about the country’s cocktail game, in recent times, is the constant reinvention. With a flourishing subculture