BROWN GINS?! Seriously?
The science of distillation is India’s gift to the world. We enlightened the world with the study of botanicals, spices, citruses and their application as
ELIXIRS OF EXCLUSIVITY
You’ve just launched a fabulous spirit. The market is buzzing. Everyone is rushing to grab the bottle and post about it on the Gram and
India’s First Hyperlocal Gin
Mid-day musings: who turns down daytime, midweek indulgence? And that too for a new Gin that promises the provenance of the misty hills of the
Cocktail Menus of India
What has truly charmed the trade and tipplers alike about the country’s cocktail game, in recent times, is the constant reinvention. With a flourishing subculture
Indian whiskies to the fore
If there is a drink to mark India’s progress since independence, it would have to be Indian whiskies. As our country has progressed so has
Rum-maging
Ever since the term ‘shidhu’ was mentioned in our Vedas, the world has known of rums. Yes, you read it right, we documented it first.