Re-inventing the Negroni
April 25, 2024
It’s the late 1880s to early 1920s. The world was partly gloomy with pandemics, wars, and economic meltdowns. But there was also growing industrialisation, and
Blog
Spirits
A Tequila Sun-Rising
March 11, 2024
Amid the agave spirits renaissance, a phenomenon sweeping the globe, India welcomed the debut of a true global titan in the NCR with Don Julio
BROWN GINS?! Seriously?
February 19, 2024
The science of distillation is India’s gift to the world. We enlightened the world with the study of botanicals, spices, citruses and their application as
ELIXIRS OF EXCLUSIVITY
February 5, 2024
You’ve just launched a fabulous spirit. The market is buzzing. Everyone is rushing to grab the bottle and post about it on the Gram and
India’s First Hyperlocal Gin
December 2, 2023
Mid-day musings: who turns down daytime, midweek indulgence? And that too for a new Gin that promises the provenance of the misty hills of the
Indian whiskies to the fore
July 11, 2023
If there is a drink to mark India’s progress since independence, it would have to be Indian whiskies. As our country has progressed so has
Rum-maging
June 17, 2023
Ever since the term ‘shidhu’ was mentioned in our Vedas, the world has known of rums. Yes, you read it right, we documented it first.
Toasting India
February 7, 2023
The Indian spirits industry is currently going through an ‘Aha’ moment; rather late, considering it is one of thelargest consumers of spirits globally. Despite that
Hard Seltzer – New Kid On The Block
January 10, 2023
Call it whatever — hard seltzer, spiked seltzer, boozy soda water — it’s a drink that has turned heads in the recent past. What was
Wine-ing Move
December 23, 2022
Would it be fair to say that wine is the most remarkable elixir of the Alco-bev world? It may provoke comment, but one fact will