UncorkFrance: Making French Wines Easy

Boys love their toys, be it their smart-phones, i-whichever, mp3 players, or even something as groovy as an X-Box (or PS3). The first person in the queue for the new iPad2 was a banker gentleman. No surprises there! But what distinguishes one from another is what applications and widgets these gadgets are loaded with. They surely are an easy and a convenient way of learning. In that race, India got its first wine app (for the iPhone) deconstructing what to most seems to be a rather entangling subject. Finally, something really innovative, fun, and quirky.

Sopexa India, marketing subsidiary for the French Ministry for Food, Agriculture, and Fisheries in India, unveiled a really easy and useful application for iPhones. This free app is easily the most animated way of gaining gyan about French wines in India. From grape varieties, to regions and their interactive maps, food and wine matches to tasting notes, it is a simple one-stop-solution. One can also put up their personalised wish-list using the app, insert personalised tasting notes, reviews, suggested food matches, and what not. It even tells you what to buy for special occasions. However, the craziest feature about the whole program is that it also suggests which French wine to have for your day-to-day mood swings. Now that’s really pro-active! It is a brave and an intelligent start for making wine-learning and ordering easy. Be a novice or a pro, no one will shy off from carrying it as a reference tool. It literally is a French wine advisor in your pocket, provided you use an iPhone, of course.

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